Playing a central role in launching the new Kick It Out brand, this film sets out to show how ‘IT’ has no place in football. Or any sport.
It shows that the power of unity and love is stronger than hate.
That nobody should apologise for who they are.
That only together can we Kick It Out.

Very proud to have been lead creative on this film, directed by the brilliant Glenn Kitson.

40 second cut

10 second cut


Director: Glenn Kitson
Lead Creative: George Lewin
Creative Director: Alex Haley
EP: Elizabeth Arnott
Producer: Adrienne Connell
Assistant Producer: Teresa Ascencao
DoP: @courtneybennettdp
Voiceover: Lianne Sanderson
Offline Edit: Pete Fullarton & Kev Reilly at Search Party
Online & GFX: Lauren Oldfield at Untold Studios
Music & sound: Killer Crab Men
Styling/wardrobe: Coco Mell
1st AC: Oliver Bingham
1st AD: Clara Paris
Gaffer: Jamie Hitchens
Drone: Stem Studios
Photography: Jane Stockdale
Script: Paul Ewen

Sport & Motion
Zebedee Talent
Rhyce Ramsden
Reuben Adanke
Jeremy Ford

Art Department:
Syd Harmony
Sibel Kaya