Celebrating the origin of the iconic Air Max
Concept and installation design for Nike's largest ever international celebration of the iconic Air Max sneaker, working as part of a team of talented individuals at Rosie Lee London.
The ‘inside out’ architecture of Paris’s Pompidou Centre inspired Tinker Hatfield to envision Nike’s first visible air technology in the 1980’s. Decades later, we embraced the building’s visual language to create a unique experience for sneaker fans, celebrating both the heritage and future of Nike Air Max.
Check out the full case study on Rosie Lee's site.
The ‘inside out’ architecture of Paris’s Pompidou Centre inspired Tinker Hatfield to envision Nike’s first visible air technology in the 1980’s. Decades later, we embraced the building’s visual language to create a unique experience for sneaker fans, celebrating both the heritage and future of Nike Air Max.
Check out the full case study on Rosie Lee's site.
