![](https://freight.cargo.site/t/original/i/fd94a5ce3f589cc90048ea6df510ad6f74a599d8fad39f4c5044fb57980375c7/Dead-Right-1.gif)
Dead Right identity
Dead Right gives people the opportunity to plan their own funeral,
turning it into a personalised celebration rather than the usual doom and gloom.
The positive spin is reflected in the logo and customised typeface, through graphic smiles.
![](https://freight.cargo.site/t/original/i/8f64c9ec5d38f2b494fe95df15e19d8f4cbeaf6afbd4ed17c2a5a982f2161313/Dead-Right-Branding-03.jpg)
![](https://freight.cargo.site/t/original/i/fdbb6fc86fa5249c669d6ee2a98637571b5cba122204379c24d5f73c179b7911/Dead-Right-Branding-06.jpg)
![](https://freight.cargo.site/t/original/i/926f35ac7c60dd32d0fe82c2995605af006fd9b94d16936f6be39c9cc1d9f84f/Dead-Right-Branding-04.jpg)